packaged FINDINGS: Dasani® Sparkling’s fresh new design is remarkable in its simplicity

Posted on Jun 15, 2016 by

packaged-findingsdasani

Coca-Cola introduced Dasani Sparkling in 2013, a five-SKU line of naturally flavored, unsweetened and lightly carbonated waters. As of 2016, Sparkling now comes in 12oz cans with six flavors (Lemon, Black Cherry, Lime, Tropical Pineapple, Berry and Raspberry Lemonade) – along with a fresh (and much improved) new design!

Untitled.jpgThe old packaging had way too much going on with the fizz and the bubbles and more fizz. The new cans are absolutely beautiful with bright, abstract illustrations of each of the flavors that clearly communicate what I expect the water to be – light, refreshing, and bubbly. The new logo compared to the previous one shows how remarkable simplicity can be (e.g. removing the blue bubbles and the bevel/keylines in the font, etc.).

dasani_sparkling_8packThe tumbling illustrations look equally engaging on the rich blue 8-packs. It’s bold for the shelf, ties in with the logo color and pops the fruit and silver color of the can.

One more thing I have to mention – I love the animated bubbles on their website! Check it out at http://www.dasani.com/sparkling/

If you are looking for bright, vibrant solutions, let our creative team help you achieve what the Dasani Sparkling team has done – fresh packaging! Contact us at 920-725-4848 or info@brand-directions.com

Product packaging has an incredible impact on our daily lives. Our perceptions of products and the decisions to purchase them are influenced by factors ranging from structure to graphic design or to its environmental impact. Having spent over 30 years in the packaging industry, the team loves finding new and different packaging ideas that break the mold and deliver something new, maybe even chancy. We will examine packaging that catches our eye and share our insights. We welcome your comments and more importantly your questions.


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