Soaring to the Top

Wild Bird Products - Redesign

Kaytee® (a division of Central Garden and Pet) provides food, feeders, treats, and supplements for small animals, pet birds, and wild birds. Responding to avian behavior research and consumer research, the Wild Bird Seed packaging needed to reorganize and refresh its overall design presentation.

Guardians of the Sky

Nature’s Defense™ Wild Bird Foods – New Design

KAYTEE® (a division of Central Garden and Pet) provides food, feeders, treats, and supplements for small animals, pet birds, and wild birds. A packaging design was needed to capture the health benefits of a newly developed product and reinforce the company’s leadership position.

A Natural Solution

Nature’s Benefits® Pet Diets – New Design

KAYTEE® (a division of Central Garden and Pet) provides food, feeders, treats, and supplements for small animals, pet birds, and wild birds. A new all-natural product line required packaging that resonated with pet health and environmentally-conscience consumers.

A Positive Association

Awesome Blends™ Pet Treats – New Design

KAYTEE® (a division of Central Garden and Pet) provides food, feeders, treats, and supplements for small animals, pet birds, and wild birds. A new product line required a package design that would help promote its interactive benefits.