Packaging for a Cause

Kimberly-Clark & Kroger® Stores - Breast Cancer Promotions

Kimberly-Clark Corporation (KC) is home to some of the world’s best-known consumer health and hygiene brands. The opportunity to partner with a large retailer to promote a major cause required thoughtful design and delivery adaptations.

Naturally Delivered

Huggies Pure & Natural* Diapers – New Design

Kimberly-Clark Corporation (KC) is home to some of the world’s best-known consumer health and hygiene brands. With the launch of a natural diaper product, the company needed a package design that would speak to its target audience while maintaining brand image.

It Feels Good to Feel™ – Big!

Kleenex® Lotion Facial Tissue - Label And Pallet Card

Kimberly-Clark Corporation (KC) is home to some of the world’s best-known consumer health and hygiene brands. The club store launch of a new product necessitated a package design with strong visual cues and messaging.

A Hand Up

Kleenex® Hand Towels - Architecture

Kimberly-Clark Corporation (KC) is home to some of the world’s best-known consumer health and hygiene brands. The introduction of a new product and unique dispenser package required a design that would connect with consumers but still remain true to the brand.

Viva la Summer Packaging!

Viva® Paper Towels & Kleenex® Facial Tissue – Seasonal Design

Kimberly-Clark Corporation (KC) is home to some of the world’s best-known consumer health and hygiene brands. The company needed a cohesive seasonal look for its leading paper towel and facial tissue brands.

Baby it’s Cold Outside

Huggies® Baby Wipes - Seasonal Graphics

Kimberly-Clark Corporation (KC) is home to some of the world’s best-known consumer health and hygiene brands. A fun, winter-inspired design adaptation was needed for a baby wipes product that would stand out in the club store setting.

A Smooth Promotion

Kleenex® Lotion Facial Tissue – Design and Architecture

Kimberly-Clark Corporation (KC) is home to some of the world’s best-known consumer health and hygiene brands. A new product promotion required multiple design and communication adaptations while maintaining brand architecture.