Big Things Come in Small Packages

Taco Bell® Home Originals - Product Line Extension

Taco Bell Home Originals is a Kraft Heinz brand and product line. A design was required for a new product line extension that would complement the existing brand architecture.

Sliding into Home Base

Boca Foods – Product Line Extension

Boca Foods, a subsidiary of the Kraft Heinz Company, began in 1979 with the vegetarian "Sun Burger". A design for a new product line extension was needed that would appeal to health-conscious consumers.

The Crunch Says Fresh Design

Claussen Pickles – Brand Packaging

Claussen is a brand owned by Kraft Heinz. A more natural design was needed for a new line of pickles that would appeal to ingredient-conscious consumers.

A Spicey Solution

Claussen – Salsa Packaging

Claussen, a brand owned by Kraft Heinz, had expanded its Claussen line to include salsa products. Design labels were required for the new product as well as adaptation for inmold printing – a new production technique for this line.

Breaking the Mold

Jell-O – Package Count Redesign

Jell-O, a major brand owned by Kraft Heinz, was looking for a pleasing graphic adaptation of its new increased and reduced count packages of products.

Good to the Last – Single – Cup

Maxwell House Coffee – Keurig K-Cup Adaptations

An iconic brand of Kraft Heinz, Maxwell House offers its coffee in K-Cup packs for Keurig’s coffee making system. The design required blending both the Maxwell House and Keurig brands harmoniously onto the different quantity count packages.

Coffee Synergy

Gevalia Coffee – Keurig K-Cup Adaptations

A Kraft Heinz brand, Gevalia offers its coffee in K-Cup packs for Keurig’s coffee making system. The design required blending both the Gevalia and Keurig brands harmoniously onto the different quantity count packages.

A Premium Blend

Yuban Premium Coffee – Keurig K-Cup Adaptations

A Kraft Heinz brand, Yuban Premium Coffee offers its coffee in K-Cup packs for Keurig’s coffee making system. The design required blending both the Yuban and Keurig brands onto the different quantity count packages.

The Perfect Cup

McCafé Coffee – Keurig K-Cup Adaptations

McDonald’s partnered with Kraft Heinz to package and sell its McCafé brand coffee in K-Cup packs for Keurig’s coffee making system. The design required blending both the McCafé and Keurig brands onto the different quantity count packages.

Single and Lovin’ It!

McCafé Single Serve Coffee – Product Line Extension

McDonald’s partnered with Kraft Heinz to package and sell its McCafé brand coffee to consumers for home brewing, requiring new single serve coffee designs.

Join The Club

Gevalia, Maxwell House, Yuban – Keurig K-Cup Club Store Adaptations

These Kraft Heinz coffee brands and their Keurig K-Cup multiple count club store packages needed to harmonize their unique brand presentations with the Keurig branding.

What’s in your Easter Basket?

Lunchables - Holiday Themed Design

An Easter-themed design was required for the company’s child-focused Lunchables brand fun packs.

Love & Yumminess

Lunchables - Holiday Themed Design

Valentine’s Day-themed designs were requested for the company’s snack-sized Lunchables brand line.

A Seasonal BOOOOst!

Lunchables - Holiday Themed Design

A Halloween-themed package was needed that would capture impulse-buying consumers for the Lunchables brand line.

Rise & Shine

Lunchables - Breakfast Themed Design

Kraft Heinz needed an evolutionary design for its Lunchables Breakfast for placement in club stores and retail including a new design, violators, and food photo art direction.