A Refreshing Approach

Tasteful Selections - Brand Refresh

Tasteful Selections, a leader and pioneer in the bite-size potato category, was facing market erosion from smaller competitors that had stronger brand presentations. The company needed a brand refresh to better align with its leadership position, core values, and customer/consumer expectations.

The Taste of Success

Tasteful Selections - Packaging

Tasteful Selections is a leader and pioneer in the bite-size potato category. After a comprehensive rebranding process to better align with its leadership position, core values, and customer/consumer expectations, the company needed to carry over the new brand identity into a versatile new package design system.